Selling Your House? How To Write Effective Real Estate Ads Yourself
When you are selling your home, you can either go the time-honored path and pay a realty agent around 6percent in fee, or you can participate in the developing do-it-yourself trend. “Homes for sale by owner” or FSBO (that’s just “sale by owner”, of course) is where private houses are put on the market and promoted without using the assistance of a real estate agent.
More and more Americans are choosing the FSBO alternative, according to figures. Perhaps you know somebody who has sold their residence this way. By all means, there is more work involved but take into account the massive savings obtainable by doing the work yourself.
That 6% commission represents a possible $6,000 savings on a $100,000 house which rises to to a saving of $24,000 on a $400K house. Even if you share a bit of that with the buyer by way of a discount at the last minute to seal the deal, you come out in front – and so does the buyer.
MARKETING YOUR HOME BY YOURSELF
When it comes to selling your home, the ad you write is very important as a first point of connection with your potential home buyers. You have to hook their interest. You have to stand out above the crowd of competing home sellers.
Here are some tips to help you write effective ads, even if you’ve never written an advertisement before.
1. Write A Short Catchy Headline To Your Ad.
Be bold. Tell them the best feature of the house, but keep it short.
2. Include 2-3 Other Strong Points Of The Home.
Also tell buyers there are other great features about this house but you just don’t have room list them all in the ad. This fosters a sense of curiosity.
3. Offer An Incentive.
Possibly a free $200 gas card or store gift card if they sign the papers before a particular date. Reasonably inexpensive, but this little bonus can at times swing the deal.
4. State The Price And Mention “Already Reduced”.
If you set the “already reduced” price a little higher than you want, you still have room to reduce it while making the target amount you want from the sale.
5. Include Your Contact Information.
If it’s your cell phone number, keep the phone on all day. When they call, be ready to talk about recent updates, your just-reduced pricing, and the incentive you’re offering. Remind them it’s realistically priced because you did your market research before placing your home on the market. And tell them why you love the home. Help them fall in love with it, in other words.
If you use a website contact form, offer some free information such as a property brochure, an inspection report or an appraisal as an extra reason for them to enter their contact details.
FREE LISTINGS
Home owners with a “home for sale by owner” property can list their home at www.GoByOwners.com at no cost, or get their home featured at the site for a small fee.
CLICK HERE >>> Sale By Owners
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