Before You Begin Your Adwords Campaign
Google Ad Words burst onto the online advertising world merely five years ago and advertising will never be the same again.
Today it seems almost like Google Adwords advertising is everywhere you go on the web. The truth is, it is almost everywhere!
Worldwide, there are more than 300 search engines but, only one, Google, dominates the field of search engines. Few people know that 70% of the globe’s searches take place on Google every day. How many are we talking about? Think 250 million searches every day and growing.
We have all seen those ubiquitous Adwords ads at the top and on the right side of Google searches but we bet you do not know that Adwords ads are now appearing on more than a million websites. Amazingly, between the Adword ads on its own properties (Google, Google Maps, G-Mail, and many more) and its partner sites (the million websites), 86% of all the world’s search results result in an Adwords ad showing up.
Upon the introduction and refinement of the Google Adwords program, the world of advertising was turned upside down. For the first time in history, virtually anyone on the planet today can market their product or service anywhere on earth.
Knowledgeable online advertisers can effectively compete with the biggest companies in the world, even if their advertising budget is very modest..
Successfully advertising on Google requires an understanding and implementation of little known but critical steps. Wonderfully for you and me, probably 90% of online marketers either fail in their Adwords campaigns or do not attain the kind of success that they could have if they did things right.
Of course, you might ask what is so wonderful if 90% of all Adwords advertisers fail? In a word, opportunity for great Google ad words profits.
The key to Adwords profitability lies in proper keyword selection, paying less than your competitors while achieving a higher ad position, attaining the maximum conversion rate for profitability, and avoiding common mistakes.
While most folks nowadays understand that Adwords is a Google pay per click marketing program where advertisers pay each time a visitor clicks on an ad involving a particular keyword, few know that upwards of 90% of all keywords bring in virtually no traffic. Hence, they waste their marketing budget on efforts destined to fail.
We recommend using highly relevant, keywords with daily visitor traffic of at least 100, less than 30,000 competing pages, weak competition and great Commercial Intent. Fortunately, there are some great, free keyword research tools that will aid immensely in your quest for success.
Once you have located potentially profitable keywords having commercial intent, they need to be woven into the fabric of your Adwords ads and landing pages.
Most Google pay per click advertisers mistakenly assume that simply by bidding the highest for a keyword and directing visitors to their homepage, they’re destined to success when, instead they may be dooming their efforts. Fortunately for you, if you simply take the time and spend the effort to understand and implement the twelve components of a professional Google ad campaign, you’ll increase your chances for profitability.
Remember, there are two ways to approach Google Adwords advertising. You can join the 90% of the crowd who takes the easy road to failure or you can embark on a different route to profitability.
Related posts:
